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Warm novelties that will bring joy and delight for the autumn-winter season!

Warm novelties that will bring joy and delight for the autumn-winter season!

For the autumn-winter season: Warm novelties that will bring joy and happiness!

Many companies are putting effort into promotional items distributed at exhibitions, events, and sales visits, as these not only have sales promotion effects but also contribute to enhancing the company's image. However, if the recipients do not appreciate the promotional items, their effectiveness is halved. To achieve effects such as sales promotion and image enhancement, choosing the right products and designs is crucial. In this article, we will introduce promotional goods that are likely to be well-received during the autumn and winter seasons! This is a must-read for those struggling with selecting promotional items! ↓ You can read more at the following URL.

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What is a giveaway novelty item?

What is a giveaway novelty item?

Explaining the benefits of distribution and points to consider during creation! A clear introduction in the column.

This article introduces "promotional novelty goods" that various companies are focusing on, as they can yield promotional and customer attraction effects. It explains the benefits of distribution and the points to be careful about when creating them. This is a must-read for those who are considering distributing novelties, as well as for those who want to challenge new marketing methods or create more effective novelties. 【Contents】 ■1. The secret to the popularity of novelty goods ■2. What is the origin of novelties? ■3. Benefits of distributing novelties ■4. Scenes for distributing novelties ■5. Five points to be careful about when creating promotional novelties ■6. Leave your promotional novelty production to "Koshioka Industries"! *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

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For the wedding venue, restaurant, and bridal jewelry industry.

For the wedding venue, restaurant, and bridal jewelry industry.

Are you ready to prepare novelties for the June bride in June?

At wedding venues and restaurants, they often distribute novelties as a special benefit for visitors, and many places offer novelties when you finalize your bridal jewelry purchase. Receiving a wonderful novelty leaves a good impression and increases the contract rate. When creating novelties, it would be lovely to use shades of blue, inspired by "something blue," which brings happiness to brides. Now, what kinds of items are appreciated... For more details, please check the related links★

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Let's use novelties to regain the customers we've lost!

Let's use novelties to regain the customers we've lost!

Due to the COVID-19 policies, the restaurant industry has been placed in a difficult situation. Will customers return to restaurants that have already lost their clientele?

A Tailwind for Restaurants For the past three years, we have been in a very tough situation, but as COVID-19 begins to subside, a tailwind has finally started to blow. Significant Relaxation of Infection Control Measures Support for Economic Activities Easing of Border Control Measures 3. Benefits of Utilizing Novelties As economic activities begin to move again, a tailwind has finally started to blow for the restaurant industry. In this favorable opportunity, we want to implement some measures to break free from sluggish sales. One such measure could be considering the production of novelties, which can be an effective promotional activity at a low cost. Benefit 1: Increased Customer Attraction Benefit 2: Branding Benefit 3: Increased Customer Attraction As such, a single novelty can bring about significant promotional effects, so we recommend unique novelties rather than inexpensive ones. 4. Recommended Novelties for Restaurants Here are some recommended novelties for restaurants. When choosing novelties, it is important to consider items that match the customer base, as well as those that reflect local characteristics and relate to food. Tumblers Cutlery Mugs Eco Bags

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5 Recommended Novelties for Business

5 Recommended Novelties for Business

I will explain the points to consider when choosing and the scenes for utilization!!

- Points for Choosing Business-Oriented Novelties - Point 1: Practicality Items that are practical for customers and business partners are used regularly, which helps enhance brand recognition. Point 2: Simple Design A simple design is generally more appealing to everyone and can be accepted by a wide audience, maximizing the effectiveness of the novelty. Point 3: Compactness Compact and portable items are convenient for the recipient and are frequently used in daily life and business settings, increasing opportunities for brand exposure. - Scenarios for Utilizing Novelties for Business People - - Corporate Briefings and Seminars By distributing novelties, companies can create a positive impression on participants and enhance brand recognition. - Trade Shows Trade shows are venues where many companies and customers gather, and distributing novelties there presents an excellent opportunity to increase brand awareness. - Sales Activities Sales representatives can leave a strong impression of the company by giving novelties during visits or business negotiations.

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For year-end and New Year greetings and events!

For year-end and New Year greetings and events!

The end of the year and the beginning of the new year are packed with events such as year-end greetings and New Year greetings for finishing and starting work, as well as New Year campaigns.

What items are appreciated when given as gifts? However, during the New Year’s greetings, many items tend to overlap. "Receiving so many of the same thing...” "Isn't there something more thoughtful...?" When viewed from the perspective of the recipient, it seems that many people feel this way about novelties. Here are three points to consider when searching for items that will be appreciated when given... For more details, please see the related link!

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Be careful of copyright infringement with novelties! "I didn't know" won't cut it!

Be careful of copyright infringement with novelties! "I didn't know" won't cut it!

Copyright law is one of the laws to be mindful of when creating novelties. This article explains the points to be aware of regarding copyright.

Copyright refers to the legal rights granted to authors for the works they create. Since designs, logos, illustrations, and photographs are works protected by copyright, the authors who create them hold copyright. Additionally, works are protected by law, and in the case of corporations, failing to uphold copyright can result in fines of up to 100 million yen. To avoid heavy fines, it is important to be cautious about not violating copyright when producing novelties. There are three cases in which novelties may infringe on copyright: - Using illustrations of popular characters: Using illustrations or images of popular characters in product designs without obtaining permission from the author constitutes copyright infringement. - Using images of celebrities without permission: Using photographs of celebrities, such as entertainers or athletes, in designs without their consent constitutes a violation of their right of publicity. - Using photographs taken by others without permission: Since photographs are also considered works, using images taken by professional photographers in designs without permission is also a violation of copyright.

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What are the reasons why novelties are effective for branding?

What are the reasons why novelties are effective for branding?

Why are novelties effective for branding? A thorough explanation of how to choose and utilize them.

Why are novelties effective for branding? There are various means to convey a company's appeal and values, but novelties offer a unique way to deliver those thoughts through "things." Here are three reasons why novelties are effective for branding: - Reason 1: They are used daily and naturally spread the company name. Novelties serve as convenient tools for recipients while acting as "walking advertisements" for the company. Their ability to enhance brand recognition in a natural, non-intrusive way makes them an excellent point in branding strategies. - Reason 2: They can express the brand's worldview. From the materials used to the shape and design tone, every detail can reflect the company's values and stance. - Reason 3: They create memorable experiential marketing. Novelties are not just distribution items; they are a marketing method that delivers the company's value as an "experience." By allowing people to physically handle and use them, a connection with the company is established, leaving a deeper impression.

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What is the effect of distributing novelties in a campaign? Objectives and points to consider when choosing.

What is the effect of distributing novelties in a campaign? Objectives and points to consider when choosing.

What are effective goods for novelties aimed at a campaign?" "What are the effects of using novelties in a campaign and what points should be considered when choosing them?

There are two effects that can be gained from utilizing novelties in a campaign! 1. Effect of increasing customer attraction By distributing free items, if you can draw the interest of many people, it can lead to an increase in visitor numbers. 2. Effect of raising awareness Novelty goods with designs that people want to use regularly demonstrate advertising effects that exceed expectations. Three points to consider when choosing novelties to distribute in a campaign: 1. Choose novelty goods that align with the campaign's objectives Clarify "Why are we distributing novelties?" and "What effects do we want to achieve by distributing novelties?" before distributing them in the campaign. 2. Choose practical novelty goods By distributing practical novelties, recipients will have a strong impression of "I received this from this company." Since they will remember it each time they use it, distributing practical novelties can be expected to have a significant advertising effect. 3. Choose novelty goods with originality Original novelties that differentiate from other companies leave a deep impression and can be expected to have a high advertising effect. Additionally, novelties that provide a sense of exclusivity attract the interest of many people and can also be expected to have a high customer attraction effect.

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